Grab your smartphone because Black Friday has gone digital.

Most of the existing social media contact between pharma brands and consumers is “fauxgagement.”

Consumers “take to the streets” to complain about Johnson and Johnson’s handling of concerns

A new MicroMass study of social media behavior offers insights for healthcare marketers into where and how to effectively engage and connect with consumers.

Can the FDA and pharma companies play nice? What would they need to really change how they look at each other? What would they need to change how they see themselves?