For many of us, the thought of taking a high-school class on designing applications for tablets and mobile devices is unimaginable.

Grab your smartphone because Black Friday has gone digital.

Twitter helped at least one person lose a staggering 50 pounds. Is online social support the answer to healthier living?

The Pew Internet and American Life Project released a report recently indicating that caregivers are “more likely than other adults to use social network sites to gather and share health information and support.”

A controversial alternative multiple sclerosis treatment has gained a popular following in Canada via social media, rightly or wrongly influencing research priorities

Just because it’s the latest buzz, should your brand take one of these projects on? The answer is: Maybe.

Imagine, 1 in 3 people you see on the subway, 1 in 3 you see at a movie theater, or 1 in 3 you see around your dinner table, with diabetes.

Most of the existing social media contact between pharma brands and consumers is “fauxgagement.”

But I’m convinced the intense and rapid feeling of community the Twitter feed created gave this crowd a unified strength to do something few would do on their own.

Consumers “take to the streets” to complain about Johnson and Johnson’s handling of concerns