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Pharma Goes Typographic

January 13th, 2012 | Amy Jones

It’s been one year since I transitioned into the world of human health communications, and apparently I’ve developed a radar for the unusual instances where truly good health-related design gets recognition in one of my favorite design publications.

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Twitter: The New Weight-Loss Solution?

November 10th, 2011 | Diane Freeman

Twitter helped at least one person lose a staggering 50 pounds. Is online social support the answer to healthier living?

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Alzheimer’s Disease – A Growing Market in Pharma

November 4th, 2011 | Katie Whitmore

Did you know November is National Alzheimer’s Disease Awareness Month and Family Caregiver Month?

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Putting Patients First

October 3rd, 2011 | Kelly Andrews

Which pharmas are doing the best job at providing patient support along the 6 key dimensions?

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Opening the Case: Adhering to a Higher Standard

June 23rd, 2011 | Linnea Warren

Introducing an analysis of what pharma companies are really doing to combat the million dollar problem of medication adherence.

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Predicting the Future in Pharma

June 9th, 2011 | Jay Bigelow

Remember the importance of brand in pharmaceutical marketing.

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QR Codes – A Compelling Tool for Engaging Your Customers

March 9th, 2011 | Beth Davis

Quick Response, or QR, codes are literally popping up everywhere.

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Dividends Paid by Brand Reputation

March 3rd, 2011 | Jay Bigelow

How much is your brand’s reputation worth?

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Achieving Credible ROI in Pharmaceutical Marketing

February 3rd, 2011 | Jeff Burkel

Any conversation about ROI and programs that can be justified based on producing tangible results gets lost in the push to get out the basics.

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Move over BMI. Make room for NC.

July 12th, 2010 | Philip Mann

There might a more accurate measurement to assess obesity.

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