As we enter into this new year that is meant to bring about a significant sea change for the pharma industry, there are hints of similar kinds of “Titanic” thinking evident among many of the players.

The Script Your Future Campaign is trying to make the connection for patients between medication adherence today and health and happiness in the future. Are you ready to take your pledge?

Brandy Barnes of DiabetesSisters wants her members to be able to truly connect with other women with diabetes, so she is now helping them build a network of “sisters” they can rely on and reach out to. She is now matching women based on attitudes and preferences, similar to the methods employed by some popular dating sites.

Trying to get motivate patients to adopt healthier behaviors? Its time to start understand what really gets them moving.

Which pharmas are doing the best job at providing patient support along the 6 key dimensions?

If we can pull together miniaturization, decentralization and personalization we will enter an era where we truly empower the patient, enable the doctor, enhance wellness and cure the well before they get sick.

Another way medicine may be becoming personalized is through add-on devices that can be used in conjunction with your smartphone.

We lift weights to improve strength, run laps to maximize conditioning and tailor our diets to ensure our bodies of nutrients needed to perform. All are areas worthy of attention not only for our overall health, but for both our internal mindset and external appearance. The fact that these elements are regular fixtures of our [...]

All in all, simple changes can sometimes make a huge difference. But when it comes to the complexities of patient adherence, singular approaches often fail to have a meaningful impact.

Today we are honored to have Brandy Barnes, Founder and CEO of DiabetesSisters, sharing her thoughts with us. DiabetesSisters is an international organization that provides education and support services to help women of all ages with all types of diabetes live healthier, fuller lives.