As we enter into this new year that is meant to bring about a significant sea change for the pharma industry, there are hints of similar kinds of “Titanic” thinking evident among many of the players.

The Script Your Future Campaign is trying to make the connection for patients between medication adherence today and health and happiness in the future. Are you ready to take your pledge?

As marketers, we tend to focus on those solutions that are tangible and accessible. But direct and functional tactics that fail to go below the surface to address drivers of behavior change are falling short. Cognitive neuroscience tells us that much of what drives our behavior is below the surface. That’s where change needs to happen.

Rather than strive for stress free, how about stress smart?

Which pharmas are doing the best job at providing patient support along the 6 key dimensions?

Introducing an analysis of what pharma companies are really doing to combat the million dollar problem of medication adherence.

Wireless technology will help doctors monitor your vital signs and your compliance to prescription medications.

In no other chronic disease is so much of the burden of success directly related to patient actions.

We lift weights to improve strength, run laps to maximize conditioning and tailor our diets to ensure our bodies of nutrients needed to perform. All are areas worthy of attention not only for our overall health, but for both our internal mindset and external appearance. The fact that these elements are regular fixtures of our [...]

Scientists in Japan have developed “magic” BEANS (Bio Electro-mechanical Autonomous Nano Systems) that can be implanted into a body and light up in response to glucose levels.