As marketers, we often litter the pavement with buzzwords in an attempt to convince our clients that we have ‘innovative’ ideas that will ‘connect,’ ‘motivate’ and ‘convert.’ Our days (and often, nights) are spent observing, interpreting, analyzing, listening and interacting to arrive at that one great core message, delivered at precisely the right time in [...]

Our three-part miniseries on the subject of interactive storytelling begins with a brief history of the infographic. But before we go into that, what do we mean by “interactive storytelling”? For that matter, what do we mean by “storytelling” in the first place? To effectively communicate a brand message, agencies develop a campaign to tell [...]

It’s clear the world uses social media for different reasons. Don’t we?

The iPad will be a game changer. But with more questions than answers right now, only time will tell how big of one it will become.

Can the FDA and pharma companies play nice? What would they need to really change how they look at each other? What would they need to change how they see themselves?