As marketers, we often litter the pavement with buzzwords in an attempt to convince our clients that we have ‘innovative’ ideas that will ‘connect,’ ‘motivate’ and ‘convert.’ Our days (and often, nights) are spent observing, interpreting, analyzing, listening and interacting to arrive at that one great core message, delivered at precisely the right time in [...]
The physical environment has tremendous impact on us, and we need to consider how the devices we use are impacted as well. After reading an article from iMedicalApps about the use of iPads in a hospital operating room, I had to rethink my assumptions that I have about the use of the iPad and other like devices.