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Print Me in 3-D

January 3rd, 2012 | Mark Rinehart

3-D Printing has come a long way in 2011; some are starting to see this technology becoming more mainstream as 3-D printers become more affordable.

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Search Gets Fun and Futuristic

September 3rd, 2010 | Mark Rinehart

Two news items regarding search arrived relatively at the same time. One is about the future, the other is about fun.

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Change we have to believe in

July 20th, 2010 | Michael Randall

As marketers, we often litter the pavement with buzzwords in an attempt to convince our clients that we have ‘innovative’ ideas that will ‘connect,’ ‘motivate’ and ‘convert.’ Our days (and often, nights) are spent observing, interpreting, analyzing, listening and interacting to arrive at that one great core message, delivered at precisely the right time in [...]

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Tilting at Fauxial Media Windmills

July 5th, 2010 | Kelly Andrews

Most of the existing social media contact between pharma brands and consumers is “fauxgagement.”

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The Physical Side of Touch

June 25th, 2010 | Mark Rinehart

The physical environment has tremendous impact on us, and we need to consider how the devices we use are impacted as well. After reading an article from iMedicalApps about the use of iPads in a hospital operating room, I had to rethink my assumptions that I have about the use of the iPad and other like devices.

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Stop Lying

June 11th, 2010 | Kelly Andrews

When doctors and patients operate under conflicting assumptions, it’s bad news for everyone.

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An Efficient Communications Paradigm Requires an Adherence to a Core Strategy of Transparency in Phraseology That, Optimally, Simulates Rudimental Human Vernacular.

June 1st, 2010 | David Terrenoire

You can spot the people who read academic, business or scientific papers. Their heads explode.

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Take small bites…

April 16th, 2010 | Rob Peters

It seems like lately we are all becoming affected by a short attention span epidemic.

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