As we enter into this new year that is meant to bring about a significant sea change for the pharma industry, there are hints of similar kinds of “Titanic” thinking evident among many of the players.

It’s been one year since I transitioned into the world of human health communications, and apparently I’ve developed a radar for the unusual instances where truly good health-related design gets recognition in one of my favorite design publications.

Stereotypes about overweight Americans can make you miss a big opportunity for your brand.

Remember the importance of brand in pharmaceutical marketing.

Quick Response, or QR, codes are literally popping up everywhere.

How much is your brand’s reputation worth?

Any conversation about ROI and programs that can be justified based on producing tangible results gets lost in the push to get out the basics.

All in all, simple changes can sometimes make a huge difference. But when it comes to the complexities of patient adherence, singular approaches often fail to have a meaningful impact.

Like Mother’s Little Helper of years past, the McStatin solution merely covers up deeper, more difficult issues.

Our challenge as health care marketers will be to discover fresh and succinct ways to show very complex subjects using little, if any, language.