Devices that allow healthcare providers “see” your veins makes putting the needle in much easier.

The tablets I am talking about are not the drug kind but iPads and other mobile devices. See how medical schools are adopting tablet technology to change educational methods and ultimately practice methods.

Physicians don’t know how to help us lose weight. A new study in the Archives of Internal Medicine found that doctors don’t seem to be telling patients that they are overweight or obese.

When doctors and patients operate under conflicting assumptions, it’s bad news for everyone.

For many physicians (and patients) disease management is often focused on addressing symptoms of the condition. Marketing for many drugs has mirrored this treatment approach for years. If you can effect a change early in the process, the downstream results can be favorable.

It’s true – as women, we do have a lot in common. But the mistake that many marketers make is speaking broadly to women based on a few assumptions. If you want to have greater relevance and impact, you need to go beyond demographics to find out what the audience’s key behavioral buttons are.

Do you trust your doctor? My mom sure does.

Having a patient actively involved in their healthcare is a good thing…or so I thought.