Rather than strive for stress free, how about stress smart?

You might think nothing of drinking a few of glasses of wine at a holiday party, but you’d probably think twice before loading up your plate with Krispy Kremes.

Our three-part miniseries on the subject of interactive storytelling begins with a brief history of the infographic. But before we go into that, what do we mean by “interactive storytelling”? For that matter, what do we mean by “storytelling” in the first place? To effectively communicate a brand message, agencies develop a campaign to tell [...]

But I’m convinced the intense and rapid feeling of community the Twitter feed created gave this crowd a unified strength to do something few would do on their own.

You can spot the people who read academic, business or scientific papers. Their heads explode.

But there’s one area where marketing is firmly stuck in perpetual ad puberty: targeting physicians. This is a place where intelligence, empathy and boldness take a back seat to avoidance, juvenile word play, puns and visuals a first-year ad student wouldn’t stick in her book if you paid her.

Consumers “take to the streets” to complain about Johnson and Johnson’s handling of concerns