Rather than strive for stress free, how about stress smart?

“Humans should not get more technical; technology should get more human.” – Fabian Hemmert

In no other chronic disease is so much of the burden of success directly related to patient actions.

Two news items regarding search arrived relatively at the same time. One is about the future, the other is about fun.

We lift weights to improve strength, run laps to maximize conditioning and tailor our diets to ensure our bodies of nutrients needed to perform. All are areas worthy of attention not only for our overall health, but for both our internal mindset and external appearance. The fact that these elements are regular fixtures of our [...]

How much is the popularity of processed foods related to our burgeoning obesity epidemic?

There might a more accurate measurement to assess obesity.

Our challenge as health care marketers will be to discover fresh and succinct ways to show very complex subjects using little, if any, language.

But there’s one area where marketing is firmly stuck in perpetual ad puberty: targeting physicians. This is a place where intelligence, empathy and boldness take a back seat to avoidance, juvenile word play, puns and visuals a first-year ad student wouldn’t stick in her book if you paid her.