The Script Your Future Campaign is trying to make the connection for patients between medication adherence today and health and happiness in the future. Are you ready to take your pledge?

The simplicity of the nGuage hand-washing platform device from Proventix Systems is its genius. The technology is cool and its power comes from compliance monitoring and behavior modification.

As marketers, we tend to focus on those solutions that are tangible and accessible. But direct and functional tactics that fail to go below the surface to address drivers of behavior change are falling short. Cognitive neuroscience tells us that much of what drives our behavior is below the surface. That’s where change needs to happen.

Rather than strive for stress free, how about stress smart?

Last week, I attended the Pulmonary Hypertension Professional Network Symposium in Crystal City, Virginia. It was a gathering of approximately 400 PH-treating allied health professionals and others working to make a difference in the field of pulmonary hypertension.

Thousands of extreme tanners were duped into viewing skin cancer prevention messages. Will they give up their sun worshipping ways?

The Pew Internet and American Life Project released a report recently indicating that caregivers are “more likely than other adults to use social network sites to gather and share health information and support.”

This past Tuesday, federal health officials released nine graphic warning labels that will appear on all cigarette packs starting in 2012.

This past weekend, I saw firsthand that orange certainly does empower women with diabetes.

A controversial alternative multiple sclerosis treatment has gained a popular following in Canada via social media, rightly or wrongly influencing research priorities