February 2nd, 2012 | Andi Weiss
In just a few months, it’ll be time to dust off your orange and join DiabetesSisters in its mission to create greater awareness of the unique struggle women often face when living with diabetes.
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Tags: Behavioral Insight, Diabetes Management, DiabetesSisters, The Way to Engage
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December 22nd, 2011 | Andi Weiss
The Script Your Future Campaign is trying to make the connection for patients between medication adherence today and health and happiness in the future. Are you ready to take your pledge?
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Tags: Adherence, Behavioral Change, Behavioral Insight, Behavioral Science, Patient Adherence, Patient Engagement
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November 22nd, 2011 | Andi Weiss
Brandy Barnes of DiabetesSisters wants her members to be able to truly connect with other women with diabetes, so she is now helping them build a network of “sisters” they can rely on and reach out to. She is now matching women based on attitudes and preferences, similar to the methods employed by some popular dating sites.
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Tags: Behavioral Insight, Consumer Attitudes, Diabetes Management, Patient Engagement
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October 11th, 2011 | Diane Freeman
Trying to get motivate patients to adopt healthier behaviors? Its time to start understand what really gets them moving.
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Tags: Adherence, Behavioral Insight, Behavioral Marketing, Patient Communication, Patient Engagement, Relationship Marketing
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September 27th, 2011 | Andi Weiss
Last week, I attended the Pulmonary Hypertension Professional Network Symposium in Crystal City, Virginia. It was a gathering of approximately 400 PH-treating allied health professionals and others working to make a difference in the field of pulmonary hypertension.
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Tags: Behavioral Change, Behavioral Insight, Behavioral Science, Consumer Attitudes, Consumer Engagement, Patient Communication
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September 8th, 2011 | Diane Freeman
Would you trade 22 minutes of your life for an hour of TV watching? New research suggests that we are shortening our life every time we turn on the tube.
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Tags: Behavioral Insight, Lifestyle management
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August 18th, 2011 | Diane Freeman
Thousands of extreme tanners were duped into viewing skin cancer prevention messages. Will they give up their sun worshipping ways?
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Tags: Behavioral Change, Behavioral Insight, Behavioral Science, cancer, Disease prevention, Online Behavioral Marketing
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August 2nd, 2011 | Andi Weiss
The Pew Internet and American Life Project released a report recently indicating that caregivers are “more likely than other adults to use social network sites to gather and share health information and support.”
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Tags: Behavioral Insight, Behavioral Science, Consumer Engagement, Consumer Experience, Social Media, The Way to Engage
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