As we enter into this new year that is meant to bring about a significant sea change for the pharma industry, there are hints of similar kinds of “Titanic” thinking evident among many of the players.

If your New Year’s resolution is to go to the gym more, then this app is for you.

The Script Your Future Campaign is trying to make the connection for patients between medication adherence today and health and happiness in the future. Are you ready to take your pledge?

The simplicity of the nGuage hand-washing platform device from Proventix Systems is its genius. The technology is cool and its power comes from compliance monitoring and behavior modification.

Twitter helped at least one person lose a staggering 50 pounds. Is online social support the answer to healthier living?

I was surprised by the notion of using a virtual nurse in a hospital setting. And I was really surprised that some patients preferred one over a real nurse. However, after reading the whole story, I like the idea.

As marketers, we tend to focus on those solutions that are tangible and accessible. But direct and functional tactics that fail to go below the surface to address drivers of behavior change are falling short. Cognitive neuroscience tells us that much of what drives our behavior is below the surface. That’s where change needs to happen.

Rather than strive for stress free, how about stress smart?

Which pharmas are doing the best job at providing patient support along the 6 key dimensions?

Last week, I attended the Pulmonary Hypertension Professional Network Symposium in Crystal City, Virginia. It was a gathering of approximately 400 PH-treating allied health professionals and others working to make a difference in the field of pulmonary hypertension.