The Script Your Future Campaign is trying to make the connection for patients between medication adherence today and health and happiness in the future. Are you ready to take your pledge?

Trying to get motivate patients to adopt healthier behaviors? Its time to start understand what really gets them moving.

A design engineering student at the Royal College of Art in London has developed a prototype of an edible RFID system, called NutriSmart. That’s right, edible!

In no other chronic disease is so much of the burden of success directly related to patient actions.

All in all, simple changes can sometimes make a huge difference. But when it comes to the complexities of patient adherence, singular approaches often fail to have a meaningful impact.

As marketers, we often litter the pavement with buzzwords in an attempt to convince our clients that we have ‘innovative’ ideas that will ‘connect,’ ‘motivate’ and ‘convert.’ Our days (and often, nights) are spent observing, interpreting, analyzing, listening and interacting to arrive at that one great core message, delivered at precisely the right time in [...]

When doctors and patients operate under conflicting assumptions, it’s bad news for everyone.

It’s true – as women, we do have a lot in common. But the mistake that many marketers make is speaking broadly to women based on a few assumptions. If you want to have greater relevance and impact, you need to go beyond demographics to find out what the audience’s key behavioral buttons are.

With reports of unintended acceleration in several models, including hybrids racing at high speeds (but cleanly!) down busy interstates, Toyota and its products are being blamed for not addressing safety concerns adequately.

Having a patient actively involved in their healthcare is a good thing…or so I thought.