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	<title>MMC Blog</title>
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		<title>Big Words, Big Emotions</title>
		<link>http://blog.micromass.com/wordpress/index.php/20120515/big-words-big-emotions</link>
		<comments>http://blog.micromass.com/wordpress/index.php/20120515/big-words-big-emotions#comments</comments>
		<pubDate>Tue, 15 May 2012 12:49:46 +0000</pubDate>
		<dc:creator>mrinehart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Behavioral Change]]></category>
		<category><![CDATA[Behavioral Science]]></category>
		<category><![CDATA[Patient Engagement]]></category>
		<category><![CDATA[The Way to Engage]]></category>

		<guid isPermaLink="false">http://blog.micromass.com/wordpress/?p=2029</guid>
		<description><![CDATA[A recent study shows that words printed in larger fonts promotes a stronger emotional brain response than the same words in smaller fonts. We now know that we can influence our readers’ behavior by our choice of words as well as their size.]]></description>
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		<title>Blame it on my dorsal striatum</title>
		<link>http://blog.micromass.com/wordpress/index.php/20120508/blame-it-on-my-dorsal-striatum</link>
		<comments>http://blog.micromass.com/wordpress/index.php/20120508/blame-it-on-my-dorsal-striatum#comments</comments>
		<pubDate>Wed, 09 May 2012 03:39:00 +0000</pubDate>
		<dc:creator>jbrueggeman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Behavior Change]]></category>
		<category><![CDATA[Behavioral Science]]></category>

		<guid isPermaLink="false">http://blog.micromass.com/wordpress/?p=2024</guid>
		<description><![CDATA[The concept of breaking away from old habits and forming new is more complex than I realized. I have a close friend who told me about missing her exit to her home on her drive home. I thought she was distracted. Little did I know it was really her dorsal striatum to blame.]]></description>
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		<title>I hope you don&#8217;t mind if I stand</title>
		<link>http://blog.micromass.com/wordpress/index.php/20120501/i-hope-you-dont-mind-if-i-stand</link>
		<comments>http://blog.micromass.com/wordpress/index.php/20120501/i-hope-you-dont-mind-if-i-stand#comments</comments>
		<pubDate>Tue, 01 May 2012 21:09:19 +0000</pubDate>
		<dc:creator>aweiss</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Behavioral Change]]></category>
		<category><![CDATA[Behavioral Insight]]></category>
		<category><![CDATA[Metabolic Diseases]]></category>
		<category><![CDATA[Obesity Management]]></category>
		<category><![CDATA[Patient Engagement]]></category>

		<guid isPermaLink="false">http://blog.micromass.com/wordpress/?p=2019</guid>
		<description><![CDATA[I sit a lot. I try to get exercise after work, but for the most part, my weekdays involve a lot of sitting. I drive to work, I sit at a desk, I drive home, I watch TV. You get the idea. I do walk around during the work day when I can, but I [...]]]></description>
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		<title>Healthcare Consumer Decision-Making</title>
		<link>http://blog.micromass.com/wordpress/index.php/20120424/healthcare-consumer-decision-making</link>
		<comments>http://blog.micromass.com/wordpress/index.php/20120424/healthcare-consumer-decision-making#comments</comments>
		<pubDate>Tue, 24 Apr 2012 12:40:28 +0000</pubDate>
		<dc:creator>mrinehart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Behavioral Change]]></category>
		<category><![CDATA[Behavioral Insight]]></category>
		<category><![CDATA[Consumer Attitudes]]></category>
		<category><![CDATA[Consumer Engagement]]></category>
		<category><![CDATA[Consumer Mindset]]></category>
		<category><![CDATA[Patient Engagement]]></category>

		<guid isPermaLink="false">http://blog.micromass.com/wordpress/?p=2008</guid>
		<description><![CDATA[It seems to me that consumers prefer health plans that offer choices – I know I do. Which led me to ask myself some interesting questions.]]></description>
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		<title>Extreme Site Makeover</title>
		<link>http://blog.micromass.com/wordpress/index.php/20120418/extreme-site-makeover</link>
		<comments>http://blog.micromass.com/wordpress/index.php/20120418/extreme-site-makeover#comments</comments>
		<pubDate>Wed, 18 Apr 2012 18:40:10 +0000</pubDate>
		<dc:creator>kwhitmore</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Creative Communication]]></category>
		<category><![CDATA[Healthcare Marketing]]></category>

		<guid isPermaLink="false">http://blog.micromass.com/wordpress/?p=1997</guid>
		<description><![CDATA[You are reading this blog post on our new, improved and super awesome website. Our very talented crew has been hard at work so after reading this blog post, head over to the main page and check it out. The thought behind the makeover? Make it clear just what we do here at MicroMass, showcase [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Healthy is your Home?</title>
		<link>http://blog.micromass.com/wordpress/index.php/20120406/how-healthy-is-your-home</link>
		<comments>http://blog.micromass.com/wordpress/index.php/20120406/how-healthy-is-your-home#comments</comments>
		<pubDate>Fri, 06 Apr 2012 15:49:13 +0000</pubDate>
		<dc:creator>aweiss</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Behavioral Change]]></category>
		<category><![CDATA[Behavioral Science]]></category>
		<category><![CDATA[Consumer Engagement]]></category>
		<category><![CDATA[Personal Healthcare]]></category>

		<guid isPermaLink="false">http://blog.micromass.com/wordpress/?p=1993</guid>
		<description><![CDATA[You'll probably be shocked when you learn of the health behavior statistics of your home county and state.  ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Humanizing Data</title>
		<link>http://blog.micromass.com/wordpress/index.php/20120329/humanizing-data</link>
		<comments>http://blog.micromass.com/wordpress/index.php/20120329/humanizing-data#comments</comments>
		<pubDate>Thu, 29 Mar 2012 12:59:49 +0000</pubDate>
		<dc:creator>mrinehart</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Behavioral Insight]]></category>
		<category><![CDATA[How Consumers Engage]]></category>
		<category><![CDATA[The Way to Engage]]></category>

		<guid isPermaLink="false">http://blog.micromass.com/wordpress/?p=1984</guid>
		<description><![CDATA[In this age of information overload, how we join our human experiences (our stories) to our data will be the extent to which we can understand the complexity of ourselves and our world.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Spring Cleaning</title>
		<link>http://blog.micromass.com/wordpress/index.php/20120327/spring-cleaning</link>
		<comments>http://blog.micromass.com/wordpress/index.php/20120327/spring-cleaning#comments</comments>
		<pubDate>Tue, 27 Mar 2012 17:16:23 +0000</pubDate>
		<dc:creator>kwhitmore</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.micromass.com/wordpress/?p=1977</guid>
		<description><![CDATA[How many unread items are in your inbox? Could you be a digital hoarder? ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Science Behind the Bracket</title>
		<link>http://blog.micromass.com/wordpress/index.php/20120316/the-science-behind-the-bracket</link>
		<comments>http://blog.micromass.com/wordpress/index.php/20120316/the-science-behind-the-bracket#comments</comments>
		<pubDate>Fri, 16 Mar 2012 14:11:59 +0000</pubDate>
		<dc:creator>aweiss</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Behavioral Change]]></category>
		<category><![CDATA[Behavioral Marketing]]></category>
		<category><![CDATA[Behavioral Science]]></category>
		<category><![CDATA[Behavioral Strategy]]></category>
		<category><![CDATA[Consumer Mindset]]></category>

		<guid isPermaLink="false">http://blog.micromass.com/wordpress/?p=1971</guid>
		<description><![CDATA[Historically, I've selected my NCAA tournament bracket winners based on gut, not science. This year, I tried a new strategy.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Game On</title>
		<link>http://blog.micromass.com/wordpress/index.php/20120312/game-on</link>
		<comments>http://blog.micromass.com/wordpress/index.php/20120312/game-on#comments</comments>
		<pubDate>Mon, 12 Mar 2012 20:42:59 +0000</pubDate>
		<dc:creator>jbrueggeman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Behavior Change]]></category>
		<category><![CDATA[Behavioral Science]]></category>

		<guid isPermaLink="false">http://blog.micromass.com/wordpress/?p=1967</guid>
		<description><![CDATA[I have been in the behavioral science field for over a decade, but I’ve honestly mostly envisioned using games and entertainment as a passive vehicle for health education – a way to “trick” the user into learning important health information. I’ve never really thought of games as an active pathway not just for changing knowledge, but actually changing someone’s motivations, actions and their health outcomes. ]]></description>
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