February 2nd, 2012 | Andi Weiss
In just a few months, it’ll be time to dust off your orange and join DiabetesSisters in its mission to create greater awareness of the unique struggle women often face when living with diabetes.
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Tags: Behavioral Insight, Diabetes Management, DiabetesSisters, The Way to Engage
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January 27th, 2012 | Rob Peters
As we enter into this new year that is meant to bring about a significant sea change for the pharma industry, there are hints of similar kinds of “Titanic” thinking evident among many of the players.
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Tags: Behavioral Change, Healthcare Marketing, Patient Adherence, Patient Engagement, Patient Experience, Patient-Centric
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January 26th, 2012 | Mark Rinehart
I found this fascinating Ted Talks segment by Dr. Quyen Nguyen on a simple yet potentially powerful technology to enhance the accuracy of surgery that uses color (chemically induced fluorescence) to show (highlight) certain body parts .
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Tags: Enhanced Surgery, Medical Technology
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January 24th, 2012 | Katie Whitmore
For many of us, the thought of taking a high-school class on designing applications for tablets and mobile devices is unimaginable.
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Tags: apps, education, Mobile, Mobile Technology, Social Media
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January 17th, 2012 | Jessica Brueggeman
I blame my brother for a lot of things – but who knew I could blame him for the extra serving of meat lasagne I had this evening.
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Tags: Consumer Behavior, social networks, social support
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January 13th, 2012 | Amy Jones
It’s been one year since I transitioned into the world of human health communications, and apparently I’ve developed a radar for the unusual instances where truly good health-related design gets recognition in one of my favorite design publications.
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Tags: Design, Healthcare Marketing, Patient-Centric, Pharmaceutical Marketing, Typography
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January 10th, 2012 | Diane Freeman
Having a hard time making those New Year’s resolutions stick? Don’t give up. Get an action plan!
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January 10th, 2012 | Andi Weiss
If your New Year’s resolution is to go to the gym more, then this app is for you.
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Tags: Behavioral Change, Consumer Experience, Fitness
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January 3rd, 2012 | Mark Rinehart
3-D Printing has come a long way in 2011; some are starting to see this technology becoming more mainstream as 3-D printers become more affordable.
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Tags: How Consumers Engage, Medical Technology
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December 22nd, 2011 | Andi Weiss
The Script Your Future Campaign is trying to make the connection for patients between medication adherence today and health and happiness in the future. Are you ready to take your pledge?
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Tags: Adherence, Behavioral Change, Behavioral Insight, Behavioral Science, Patient Adherence, Patient Engagement
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