It’s easy to be overwhelmed with the facts about how to be healthy.  We all know what we are supposed to do, it’s just too damn hard to change and way too easy to keep the same old habits. 

Plus, with all the health information out there it’s always a struggle to get consumers attention.    The Heath Brother’s latest Fast Company article points out an interesting ad trying to change people’s behavior that got a lot of attention.  Love to know if it worked?

“It’s no surprise why the ad stuck: It packed an emotional punch. It abandoned the typical statistico-caloric factoids about soda. Instead, it made you want to vomit. That’s what sticky ideas do — they make people feel. Change comes from feeling, not facts. Furthermore, the ad is masterfully simple: Sugary soda equals fat.”

THE FAT SIDE OF LIFE: This eye-catching campaign in New York is leading the charge to stigmatize soda. | Courtesy of New York City Health Department

Tags: Behavioral Change, Behavioral Insight, Behavioral Marketing, Consumer Engagement, Engagement Plan