RSSChange Agent in a Toque
03.18.2010 / / 1 Comment »
Changing behavior is difficult, especially in the face of structural and cultural disadvantages.
It’s even harder when an outsider, albeit a celebrity, comes in to save the locals from themselves.
I’m curious to see how British chef Jamie Oliver fares when he tackles obesity in America’s fattest city, Huntington, WV.
Watch Sunday, March 21 at 10 (ET) on ABC.
Tags: Behavioral Change, Behavioral Insight, Obesity Management
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